RPA Use Case Implementation for Hospitality Industry in the UAE
Vimal Ramachandran, Director
The travel and hospitality industry is going through one of its toughest and most challenging time in history. COVID-19 has changed a lot of scenarios for many industries, the challenges have increased. We at HLB HAMT is helping this industry slowly recover from these bad times by automating a lot of repetitive human tasks. As the industry is slowly getting back the foothold and the need for automation is more than ever before. From the challenge of scaling operations efficiently to meeting timely customer demands & requests to complying with international travel regulations, we help in automating a lot of work that absorbs a lot of your time and effort. We can help you get ahead of your competition by helping you give the appropriate personalized offers for your customers at the best prices.
What do we do?
With the help of our experienced RPA developers in UAE, you can customize and develop BOTS that can help automate a lot of manuals, time-consuming & repetitive high-volume back-office functions such as responding to customer queries, digitizing paperwork, tracking financial transactions, etc. The data from various sources can be used for management insights thus helping to revolutionize guest experiences and eliminate any unwanted errors. Some of the application areas include Room Reservations, Front Desk Operations, Room Service Requests and Billing, Automated Check-In and Check-Out, Online Booking Management, Concierge Recommendations, Cancellation Handling, Loyalty Processing, etc…
What are the Benefits?
RPA in Hospitality: Sample Use Cases
There will be a lot of queries for a user while booking a particular property, like regarding the amenities, airport pick up and drop, restaurant-related questions, etc. RPA BOTS can be implemented to respond to FAQs, helping your customers get answers while freeing up time for employees to get their operational jobs done. RPA can reply to the customer’s pertinent questions and subsequently provide accurate booking directions in no meantime.
Customer Relationship Management
CRM is another area where RPA can automate some of your constant headaches and offer a swift resolution to your customer’s complaints and disputes. RPA is also useful for automating your bill generation process by coordinating data from your various departments such as restaurants, laundry, spa, transportation, etc. Also, RPA can be used to update customer profiles and close fraudulent accounts and report any suspicious transactions.
Loyalty points reward system is a common marketing process that most in the hospitality sector follow. Through RPA, BOTS can be used to process and verify the data of the guests and can be trained to study the behavior trends to design or modify a relevant loyalty program. Also, it can also use to automate existing practices such as keeping check of the loyalty points redemptions, conversions, earnings etc., and to notify the customers about the same. The reward calculations and all will be up to date and error-free which will please your customers.
We all know how fierce and competitive the hospitality industry is, and it is important to know about your competitor inside out in this digital era. With RPA, you can perform this task in a matter of minutes, while earlier it used to take days and months manually. It can analyze the competitor data and even infer your performance level in comparison to them.
Regulatory compliance Reporting and Auditing
RPA can also automate the auditing and compliance reporting process. A lot of time and manual effort can be saved for checking the company’s financial and operational records and prepare audit reports for all legal requirements. Not only these error-free reports are generated through RPA, but they can also be shared with respective authorities for approval processes timely.
Invoices, bills, paychecks, vouchers, etc. are essential documents that are important to be processed accurately. RPA can be helpful in generating automated bills for your guest services by integrating data from various departments. Similarly, RPA BOTS can be used to generate finance, HR, Inventory or tax reports with transparent audit trails.
Claims Processing and Handling
It is a tedious process to manually check the invoices, vouchers, bills, claims, etc., some hotels even employed dedicated staff to process the same every month. This process involves a lot of data entry work and a lot of copy-pasting of data from one location to another. With RPA, all of these processes can be automated and can even be programmed based on rule-based engines.
As you can see RPA Bots can be a like-to-like replacement for a lot of humans intervened jobs, which are repetitive and high in volume. By implementing RPA, hotels and the hospitality industry, in general, can save a lot of their processing times, eliminate any errors, and also bring down their operational costs by many folds. Our clients in the hospitality industry have already started reaping the benefits of automation, and more importantly, these streamlined processes are keeping their guests happy and satisfied.
You can reach out to us in case of any queries regarding implementing RPA in the healthcare and tourism industry.
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